Digital engagement for products and services
Your knowledge — when it's needed
You make a product or provide a service, and you know better than anyone what customers need to know about your offering.Giving every customer a knowledgeable, timely answer to a specific question is no small task.Traditional ways of presenting information and communicating with customers do not always fit the moment or context in which a question arises.We offer an alternative approach that helps make your expertise more accessible and build direct interaction with customers around a specific offering.
Packaging gets attention. QR takes it further
A shopper notices your product, picks it up, and starts looking it over. That is often when specific questions come up: Is it right for me? What makes it different? How do I use it? What should I expect?
Once interest is there, it is important to give the shopper a convenient way to quickly get the information they need about the exact product in front of them.
A QR code provides quick access to a digital tool* that helps the shopper understand the product that caught their attention.
From there, the experience feels familiar: on their phone, the shopper sees clear information in the right language and can immediately ask a specialized AI consultant a question.
Behind the QR code — a tool* built around a specific offering
The shopper immediately sees information about the exact offering that caught their interest.
The page content is built from your expert knowledge of that specific offering and organized around what matters most for understanding it.
Information is organized into short, focused sections with visual emphasis and clear cues, making the essentials easy to grasp while letting people move naturally into more detail as their interest grows.
The QR code becomes a fast access point to relevant information and direct interaction, while the practical value of the solution comes from what sits behind it.
On a phone, it's easier to focus on what matters right now
Packaging, labels, instructions, and inserts have to fit a lot of information into limited space. Text size, physical format, and the number of languages inevitably constrain how that information can be presented.A digital format removes many of those constraints. On a phone, the essentials can be shown clearly and in sequence, with additional details available as needed.The same information can be offered in the right language without trying to squeeze every translation onto the packaging or into the instructions.This makes it easier to focus on the information that matters in the moment without losing access to the rest of the details.Even well-organized information, however, cannot anticipate every question.
Need a specific answer? Just ask
If someone has a specific question, they can open the chat with the specialized AI consultant right on the page and get an answer immediately.The consultant draws on a curated Knowledge Base built from your expertise and information about the product or service. As a result, it gives relevant answers within the scope of the specific offering rather than behaving like a general-purpose chatbot.Customers can use the chat to clarify specifications, usage, options, terms, and other details that matter in their particular situation.The interaction works both ways: customer questions reveal what the audience actually cares about. Over time, those signals help refine the Knowledge Base, the tool's content, and communication around the offering.
From your expertise to a ready-to-use tool
The process starts with basic information about your product, service, or project. AI reviews the source material and helps develop follow-up questions that uncover the topics the tool needs to cover.You answer as the expert on your offering. The information is then organized into the tool's information architecture and the specialized AI consultant's Knowledge Base.A Smartikle specialist guides the process, helps clarify ambiguous points, and checks that both the tool's content and the consultant's answers accurately reflect what you provided.After launch, the tool can evolve with your offering: information can be updated as the product or terms change, and the Knowledge Base expanded in response to new questions from your audience.
* What do we mean by “tool”?
The page is only the visible part of the tool. Behind it are the Knowledge Base, the logic that structures the information, the rules that govern how the consultant works, and the processes for updates and ongoing development. All of this is grounded in your expertise, while customer questions add new material over time for analysis and better communication.
Demo scenarios for products and services
The same approach can solve different problems depending on the offering and the situation in which a customer needs information.Sometimes the priority is to explain the essentials quickly and clearly; sometimes it is to answer a specific question; and in other cases, the interaction continues after the purchase or service has been delivered.The demos are best viewed on your phone — that way, you'll experience them much as a customer would after scanning the QR code.
Want to explore the idea further?
The demo scenarios show what the end result can look like. In a separate interactive walkthrough, we explore a different question: why a specific product might need a digital tool like this in the first place — and when using one is actually justified.For the example, we chose an ordinary mass-market product — Brie — and examined it step by step from both the shopper's and the business's perspective.Before moving on to your own project, open the interactive walkthrough on your phone for a deeper look at the reasoning behind the solution.
How to get started with Smartikle
Tell us about your offering — and we'll take it from there.
Submit a request, and we'll work through your offering with you step by step, ask the right questions, and prepare an initial version of the tool.No detailed brief is required upfront: basic information about your product or service is enough to get started.Once we've clarified the details, we'll prepare a trial version of the tool — a page with an embedded specialized AI consultant configured specifically for your product or service.
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